Generally, majority of online marketeers stress upon on link back, unique content development, off page marketing & social signals- but there are some who are more focus on to usability element and put it on the top of priority list. And they are absolutely right because when visitors is on a site then you have only few seconds to make them stick to your content, Otherwise they will surely go somewhere else. So the website must communicate FAST that why should they spend their time here.

Usability Matters: What Do You Dislike About The Web?

Usability testing generally involves setting a series of tasks for people to complete and noting any problems they encounter – It’s as simple as that! Yes you set a series of tasks and ask the subject to verbalize their thoughts and feelings by ‘thinking aloud’. The object of this is to gain valuable insight into the thought processes behind the users actions. You can test on everything from a low fidelity paper prototype, through a HTML prototypes, to a live site. You can test your existing site, your competitors sites or a brand new solution.


There are many different user interface elements by which;

  • you can construct a navigation system
  • Navigation bars
  • Text menus
  • Dynamic menus
  • Trees
  • Action buttons
  • Drop-down menus
  • Tag clouds
  • Step + paging links
  • Site maps and indexes
  • Directories


Importance of Website Usability and Its Impact on Site Traffic
Rehan Khan

Rehan Khan

Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.

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