The process of designing responsive websites that performs equally with organic search (seo) is something which online marketers & businesses websites owners should look at. On the other hand  if you stick to conventional way of  looking at your website is just like building a user experience without SEO in mind- and its like building a house with no window.” After years of search marketing experience i have come up with my own version of interpretation, “SEO energy is always camouflaged, beneath the whole structure of a website which speaks for solid usability elements, a beautiful design and clear call to action with intent”.

CONTENT STRATEGY & DEVELOPMENT

  • Comprehensive external links
  • At least one internal link to every age
  • XML Sitemap referenced in robots.txt with the comprehensive list of canonical URLs
  • Comprehensive HTML sitemap
  • Ensure links load without JavaScript, images, or other rich media. Ensure robots.txt and meta robots tag is used correctly

Every single page on a website is an opportunity to rank higher on search engines for a keyword and drive traffic. Therefore SEO is largely about preparing every page to earn its keep and support the rest of the site by attracting visitors.

  • Use keywords in title tag
  • Ensure each page has a unique meta description tag
  • Use keywords in (single) H1 tag
  • Appropriate use of H2 – H6 tag
  • Relevant anchor text in a href tags
  • Put Javascript in .js file (except onclick event functions) and style details in .css
  • Validate HTML to ensure it renders
  • Provide focus for each page
  • Ensure pages provide unique and valuable content beyond boilerplate template and reused content
  • Ensure content is in text wherever possible
  • Ensure text isn’t hidden in:
    • JavaScript/AJAX
    • Flash
    • Video
    • Images
  • Avoid multiple URLs for the same page and very similar pages
  • Don’t put text in images
  • Use descriptive ALT text
  • Use descriptive file names
  • Provide caption and surrounding text

Identify what audience want and present it in a way that matches their expectations using the language they expect in order to provide the excellent user experience.

SEO Advisors

 

Website Architecture and Technical SEO
Nawaz Shahzad

Nawaz Shahzad


My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...


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