Web Analytics Is A 1st Step Towards Success For Any Digital/ Search Engine Marketing Activities
Numerous Analytics Tools (Paid & Free) are Available to Monitor your Advertising Campaigns
The truth is that by analyzing search logs you engage in a conversation with your customers. I call it a two way conversation where your visitors tell you what they are seeking and you tune up your website for search engines to give them what they seek the most, isn’t it interesting? The simple fact is if you are not analyzing your search logs & website logs, then you aren’t listening to your customers. The strength of analytics can truly be unleashed while looking at figure 2.
Web Analytics Critical Success Factors
Bottom line search is too important that you cannot leave in the hands of crawlers. Don’t get scared There Are Some Wonderful Things Search Engines Do: Help harness massive amounts of content (thousands, millions, billions of URLs) but one shouldn’t get distracted under heap of things to do.