Social Media & Social Networking A Global Phenomena & Its Impact
Social media is a wonder that has changed the interaction and communication of individuals throughout the globe. However social media is not a new idea it has been developing since the inception of civic life, societies, communication tools & ways to reach out to one another for interaction.
Social networks have evolved over the years to the modern day variety which uses digital media. Today social media has leveraged almost every corner of human liaisons and it looks like that Social Media & Social Networking will soon penetrated 100% and become our daily life practice which further demand for more privacy & security. Above 1.5 billion people use social networks globally. People connect online with their offline friends and a widespread tendency to connect with other people.
Numerous social networking sites were created in the 1990s which included BlackPlanet, Asian Avenue, and MoveOn. These are online niche social sites where people can interact, and a social network based on a web of contacts model. Likewise blogging services such as Blogger and Epinions were created. Epinions is a site where customers can read or write reviews about the services or products.
In 2000 social media received a great boost with the witnessing of modern social networking sites surfacing. This has boosted and transformed the interaction of individuals and organizations who share common interest in music, education, movies, and friendship based on social networking. Among those that were launched included Wikipedia, Friendster, MySpace, LinkedIn, tribe.net, Hi5 etc. But in 2004 -2005 popular names like Facebook, Dogster and Mixi, YouTube, Yahoo 360 has emerged.
Impact of Social Media Technology
Social media helps conversations to reach a wider audience. But on the other hand these communication channels have their own limitations such as forgetting a message or finding information in a huge list of emails which can be laborious.
note: SEO has been a highly compatible tactic since the beginning of social media, a natural way to build links and add content that influence search engine rankings.
Benefits of Social Media
With a power and extensive reach of social media the company can repeatedly reinforce the brand name. Customers experience a brand privilege while using a product or service and also when interacting with a company. Likewise Social media forum acts as a robust way to communicate the brand value as they are helping as open forms of communication. Social media is an ideal support in following manners:
* Social media also promotes better content such as webcast and videos than just plain text.
* Communicate between current and potential customers in getting feedback, product definition, product development.
* Social media becomes a good venue for discussions and becomes a classic goal of marketing and communications.
It is now proven fact that the key factor for the success of social media is conversation. When a social media site is used for a business, it expands the conversation through buzzes announcing brand name. The companies must take time to review the conversation and must allocate time and effort to respond to consumer responses.