Social Media Marketing/Social Media Optimization surfaced as a powerful new potential for travel/ holidays industry.
For those able to engage it best, social media will bring a bright future!
While identifying Points of Influence within tour operator’s customer lifecycle there are several pressure points where carefully designed social media strategy can play a major role.
The Basic list of digital marketing strategies every travel & holidays operator could start with.
Context /Content & Timing are two important factors for success. Be aware of the fact, that the customer nowadays is unpredictable. They jump back and forth within the marketing funnel like a cheetah on loose.
Float your social media seeding activity with individual stories to get your customers maximum engaged with your brand and product.
Remember that all social media is local use different tools on different markets. The focus should be on conversions, but! How to find the right Social Media?
Traveler’s View on Destinations
Last Word: Plan and execute social media strategy in mass & tourism orientated social networks where focus is to generate conversions among travelers, seed content & maintain brand reputation. Going with this will provide opportunity to increase traveler’s loyalty and brand engagement. Study and support tourist online along with a use of result oriented promotion tools to spend on the potential travelers.