Recently I setup in-house digital overseas operations for a debt management company. The company is based in UK and doing quite well business wise. The idea was to setup in-house digital team then paying lots of money to UK base digital agency for each project. They wanted to start number of websites to drive leads from multiple marketing channels. If they went through the agency route they could end up paying thousands of pounds to run such extensive operations. Each of their project consist of driving traffic using different marketing channels e.g. Google Paid / Organic, Social Media Paid and Free and other related channels. Because I have more than 10 years experience running digital operations overseas as well as in the UK, taking me as a consultant to run this project was a pretty good choice from their end
Few months passed the team adjusted quite nicely. Hiring staff, Providing training to new staff members, marketing strategy, documenting and implementing procedures in each department was one of my responsibilities, so the digital project manager can assign tasks to in-house staff. We also hired the Social media managers in the organisation.
What I am about to share with you is something I have created for social media managers team. Yes this is a day to day task they run on different projects. Social media is one sector where I am seeing companies completely clueless as to what tasks they should run on a daily basis. So what I am about to explain today can give you a good starting point for your social media day to day task. I will also provide you some bonus tips which can be run by the person who handles your social media marketing on a daily or weekly basis.
Social Media Everyday Tasks
- Share latest article from company website blog to facebook fan page.
- Share one old article from company website blog to company fan page.
- Like and comment on one new fan page using company facebook account
- Send 5 new friend requests to UK specific people.
- Send 5 new requests to friends who haven’t like the company page yet.
- Share single latest industry specific news on company fan page.
- Never forget to place personal comments when sharing something on company fan page.
Note: Use bit.ly links and not the main company URL for twitter only.
Never forget to use @ tag with every tweet and comments you do i.e. @twittername. Make sure tags are working correctly and going to desired location.
- Share latest article from company website blog on to twitter account.
- Share one old article from company website blog on to twitter.
- Follow minimum 10 new people only UK specific.
- Check follow requests and follow them back.
- With every single follow send message to them asking to like our Facebook page with the Facebook page link. Ask them if they have a fan page, tell them that you would love to see their fan page and like will like it.
- Share one latest industry specific news on twitter.
- Comment on one industry specific tweet.
- Join at least 2 groups a day. Make sure groups are industry or where your target market is located.
- Any posts going viral in the groups give personal comment on them.
- As soon as new article goes live on the blog share it across all member groups.
- Never forget to place personal comments anything you are about to share.
- Share single industry specific news on Linkedin wall as well as fellow groups.
- Follow min 5 people
- Add 10 people to friend list
- Share latest post with personal comments
- Share one old post with personal comments
- Share single latest news of the day with personal comment
- Create slide share account for each website you have got.
- Convert each article in PDF that goes live on website blog or anywhere else i.e. ezine etc… Upload that article on to Slide share. Make sure at the end of the article place a banner for the solution you can offer. And make it hyperlink. If you have videos place a screenshot of that video and upon click send them to video link.
Animoto and Youtube
- Create Animoto free account.
- Create two video a week for all sites and upload it on youtube. This will go like this for a month and later comes down to 1 video a week. Create the list of keywords you will be targeting on youtube. Use keywords that have good traffic but low competition. Make sure if there are any video available for that keyword on Google search. If “Yes” it’s a healthy sign. If you are not sure how to optimise Youtube video checkout this article. Place bit.ly link in the video description to send them back to your website.
- Video should talk about services you offer.
- Make sure frequent social bookmarks goes towards Youtube videos. Also pay $5 to give some views to video but straightaway.
- Ezine article and other places, add the link to your Youtube channel. You can add it in the profile section of your article.
Use a tool like Mention.net to find mentions of relevant questions that get asked a lot, than create a really detailed article on the topic. Next time it’s mentioned on a Q&A site or forum, give a short answer, and link to your article for more details. Sure, the link might be nofollow, but it still provides value (and possibly clicks).
Grab the RSS feeds of different blogs you want to leave comments on and throw them in a feed aggregator like Feedly. Then, instead of leaving comments in mass, set aside 10 minutes every day to leave comments on the posts that went live that day.
Search for a curated list of blogs in your industry (i.e. “debt problems”) or by going to blog aggregators like Alltop or Technorati. You’re looking for blogs that allow you to leave a comment and get a nofollow link as your name. Throw 10-20 of these industry blogs (or however many is good for you) into a feed aggregator, then check it daily and leave comments on new posts. One common mistake is trying to use your keywords as your name. There are two issues with this. 1) Your comments are unlikely to be accepted, meaning you don’t get the link, and 2) you ruin a potential relationship with the blogger (which could yield editorial links in the future). If you run all the above tasks on consistent basis you will start to see more and more traffic coming to your website from social and other free channels. Your rankings will also improve but keep in mind now days its more about getting traffic then rankings.
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