SEO Website Auditing Is Like Preparing Your Army Before A Battle
It is true that online marketing experts are always on their toes and vigilantly taking care of every important marketing tasks for their clients
Such as looking into process of web development, integrated marketing mix, social media marketing, usability testing and monitor the traffic behavior. But what i believe is out of all the above mentioned things, search engine optimization (SEO) is one of the most critical & important part of it. Why SEO is so demanding and engaging your key focus is because of its technicality & lots of nitty gritty factors.
With a new client it always starts with a website or any other online assets to optimize it for search engines. While saying that a new client for any digital marketing purpose always requires and kick off with a good SEO website/online assets audit that analyzes their current and potential visibility.
Generally we all know the SEO best practices which involves a number of factors: keywords, content, links, social signals, page speed and increasingly, factors like author authority. An SEO audit will help to determine the SEO readiness and effectiveness of a website. Start with basics for e.g research into title tags and meta descriptions, keywords, content, analytics, on page factors, links, social signals, and technical factors provide a complete view of the potential for SEO success. Here are the 8 steps to cover in a basic SEO client website audit:
SEO Check List: Start With Basics With A Help Of Free & Paid Tools
Step 1: Check the Title Tags
Step 2: Check the Meta Descriptions in the SERPS
Step 3: Check the page layout (weight, scroll, page downloading time)
Step 4: Drop In On Their Google Analytics Account/Google Webmaster Tool
Step 5: Analyze Their Social Media Assets & Impact
Step 6: Technical Audit Of Website
Step 7: Verify On-page Optimization Elements
Step 8: Verify Off-page Optimization Elements
SEO Audits is similar to doctor diagnosis for their patients which retains a pivotal role in overall online marketing activation. Under this, it allows marketers to assess the current state of their clients’ website. There are a lot of ways you can help your clients improve their website ranking, usability and brand building but the best way to get started is to first check it by going with certain tests. This allows you to understand their challenges and get an idea of their resources. Likewise you can’t recommend a strategy without seo scanning.