Another way to attract search engines not only for top search rankings but also a robust way to solidify your company, products or services online brand reputation?
SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords
What is an “SEO Press Release?”
An SEO press release or ‘search engine optimized’ press release is first and foremost a way to deliver news of new events taking place within your company.
However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it’s position in the search engine rankings.
- IAB / Nielsen/NetRatings study concluded sponsored text ads in the top position lifted unaided brand awareness by 27%
Why Publish SEO Press Releases?
There are plenty of benefits of SEO press releases if you do them correctly:
Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
- Visibility in search engines
- Ranking in Google News and Yahoo News for your keywords
- Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
- Potential media coverage
- Can help your new website escape from the “Google Sandbox” quickly
Elements of A Press Release
There are 5 technical parts of a press release:
- About the Company
- Press Contact
Choosing Press Release Topics
Many clients that I talk with wrongly assume that they don’t have anything newsworthy to talk about. Yet after digging for just a few minutes, I usually uncover a wealth of great topics to write about!
Your news doesn’t need to be earth-shattering to be newsworthy. There are plenty of things happening in your business or on your blog that can be considered newsworthy:
- New product/service/program
- New published report/e-book/interview
- New strategic partnership or hire
If you think about it, you can probably take some of the things you are already doing and turn them into newsworthy press release material.
Let’s say that you observed by looking at your blog stats that readers that come to your blog from social media sources tend to stick around longer than from direct search engine traffic. At this point, it’s just an observation. But if you were to create a 1-2 page report on your findings and offer it as a download on your blog – it becomes news of a new published report!
If you challenge yourself to produce one press release per month, you will likely start thinking differently about how you conduct your business. Knowing that you will need to produce a monthly press release will force you to come up with lots of new material and developments for your business that can only improve your value to your target audience.
However, it is important that your press release have newsworthy value. Since they are so easy to submit, a lot of junk is being distributed and is diluting the value of press releases. If we want press releases to continue being viewed as high quality material, we all have to do our part in making sure that we are publishing on topics that are valuable.
Strategy should be a mix of offline & online verticals to help their SEO-PR alleviation