SEO has started its journey with the advent of search engines….Let’s say 1990 marked as its date of birth and Google without a second opinion, is a source who turned SEO into a novel digital phenomenon!

And today SEO=Search=People=Google=Reality

What causes websites to be found in search engines. However there is a new SEO on the scene “Search Experience Optimization”. This isn’t something which is separate from what Search Engine Optimization does- it is more of an expanded view of the concept. We don’t optimize search engines but more “search experience optimization. Users are the main focus of real SEO and that is something Google really want this time.

Like it or not, SEO has changed and its future relies upon a complex relationship with content marketing, social media, and mixed technology. So with Search Experience Optimization we start from a different advantageous point;

1.what do people want to see from the website? it’s great that people have found the website but are they seeing what they were searching for?

2. More importantly are they going to follow through to the site and ultimately find their answer?

Website Content & Navigation

1. SEO = Brand =Trust

2. SEO = Community= Fidelity

3. SEO = Quality Link = Relations

4. SEO = Local = Cities

5. SEO = Diversity

6. SEO = Rationalization

7. SEO = Social Signals = Trust

8. SEO = Semantics = Connections

9. SEO = Success = Brand+ Content+ Mobile+ Local + Keywords + Social Media

10. SEO = Satisfied People

10. GOOGLE = Satisfied People’s Search Engine

12. IF people like you then Google Adores you

With this new seo ranking phenomena a visitor experience carries over into your website structure, content, and navigation is a key to pass to Google’s reliability & relevancy test. As you are planning out your website’s search experience, you should make sure the site is not only optimized in terms of strategic, readable content, but that your site navigation is well-organized and easy to follow as well. For example, a contact page should not be the first thing a person sees when visiting your site  but it should be easy to find.

Remember, no matter how good your search rankings are, if a person comes to your site from the search results but don’t find what they’re looking for they’ll simply leave-and all your SEO effort will have gone to waste.

SEO Ranking In Coming Years = Search Experience Optimization
Nawaz Shahzad

Nawaz Shahzad


My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...


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One thought on “SEO Ranking In Coming Years = Search Experience Optimization

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