4 pillars of online advertising

Reach:

The Way Forward To Get Online Share Of Voice

Finding the lost audience:

  • The big online destination
  • Aggregated reach network
  • The rise of old media in new media
  • Multitasking media consumption
  • Cross Media optimization

Engagement:

Extract value through involvement:

  • Rich Media, video display, iTV ads
  • Digital branded content
  • Viral, Buzz, UGC, In-game
  • Sponsorship
  • Micro site
  • Community activation

Reputation

What is being said and by whom:

  • Search
  • The blog space/corporate blogging
  • Viral, buzz marketing
  • Social network integration
  • Online PR

Transaction

Driving revenue and ROI:

  • Search and display
  • Contextual vs Behavioural vs¬†transactional targeting
  • Promotions vs email and mobile
  • Optimization
  • Mobile and text back response

 

Role of Online
Nawaz Shahzad

Nawaz Shahzad


My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...


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