Blogs have been around for what now seems like forever. They were the first social media along with other contributing sites like Wikipedia. social media didn’t stop at Facebook and Twitter. We have social media for corporate networking on LinkedIn, video sharing on YouTube, which is now the world’s second-largest search engine and now visual social media from the likes of Instagram and Pinterest.
Consumers are willing to join ‘unique’ new social networks
Awareness of new social networks like Instagram and Pinterest is picking up. 25% know Instagram, 24% are aware of Pinterest. Further, users show a very high intention to use both sites more in the future.
The world is not waiting for the next social network. In fact, most people want to keep their digital life as it is. No need for something new and no intention to quit -on average people only join 1 or 2 social networks. Awareness of social network sites is very high. Facebook is close to 100%, Twitter reaches 80% awareness and Google+ is known by 70%. More than 7 out of 10 internet users are member of at least 1 social network. This implies that more than 1.5 billion people use social network sites.
The key activities on social networks are related to personal relationships and having fun. People go on social media to share and read stuff from friends. Spending time with brands comes last in people’s priorities.When people share information about brands, Facebook score very high.
On average, people join 2.1 social networks.Most often this is Facebook in combination with Twitter or LinkedIn. It will become difficult for new platforms to find their place unless they offer a complete new value. Instagram & Pinterest have the highest possibility of finding their place.
The future of social media landscape is popular & stable.