Retargeting is the function of capturing information at one touch point & using that information to target a user at another touch point. SEOmoz study showed that retargeted customers were 70% more likely to convert & they will spend over 50% more than normal visitors.

Re-marketing is usually used in two ways

  • Increase overall conversion rate of your site, by keeping yourself on people‚Äôs minds while the compare suppliers.
  • Be more aggressive with other targeting methods when showing ads to anybody who has been to your site before.

Remarketing and interest categories allow you to segment your audiences in custom combinations. By utilizing multiple remarketing lists with different pages viewed or cookie lengths you can target people in increasingly clever ways.

Remarketing Case Study – Before

In the above example remarketing was not implemented in the month of December 2011. The client then approached for improvement to their content campaigns as their CPL was pretty high for banner ads. One of the major changes we made is that we implemented Remarketing in the last week of December.

Remarketing Case Study – After

Within a span of few weeks only Remarketing accounted for almost 22% of the overall conversions & cost/conversion for remarketing ad group was almost 40% below average CPA for content campaign.

Remarketing Is A Future First Line Of Defense For Retail Businesses
Rehan Khan

Rehan Khan


Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.


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