The 5 Key Metrics that Define Your AdWords Performance

You can get a sense for the health of an paid search account by measuring just 5 key metrics: 

  1. Quality Score
  2. Click-Through Rate
  3. Account Activity
  4. Long-Tail Keyword Optimization
  5. Negative Keyword Usage

  • Quickly break-up bloated ad-groups into more targeted, relevant ad groups.
  • Improve CTR, Quality Score, and Conversion Rates with just one click!

Digital Marketing Spent 2011 & 2012

Leverage tools and automation to enable PPC best practices to improve your return on investment (ROI) on paid search.

PPC/Paid Search Some Key Metrics to Identify Success Rate
Rehan Khan

Rehan Khan


Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.


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