The 5 Key Metrics that Define Your AdWords Performance
You can get a sense for the health of an paid search account by measuring just 5 key metrics:
- Quality Score
- Click-Through Rate
- Account Activity
- Long-Tail Keyword Optimization
- Negative Keyword Usage
- Quickly break-up bloated ad-groups into more targeted, relevant ad groups.
- Improve CTR, Quality Score, and Conversion Rates with just one click!
Digital Marketing Spent 2011 & 2012
Leverage tools and automation to enable PPC best practices to improve your return on investment (ROI) on paid search.