Lots of surveys & market insights agreed on few common findings that in MENA & other emerging markets brands are getting more influence in purchasing decisions but on the other side brand loyalty is less significance in the west world. Simultaneously the trust factor has moved from conventional communication channels to social media & digital channels. This evolving trend not only offers greater opportunities for big businesses but SMEs are also the beneficiaries who can direct digital consumers to their benefits.

It’s true that online has seen a phenomenal growth in less than a decade time whereas not only technology has blended itself with online verticals with a room to further growth in coming many years. The best example is mobile phones, from its hardware state of art technology to build its capacity to offer the various form of communication & m-commerce platforms.

Insights, trends, survey & reports indicates that MENA consumers are not always buy online due to lack of online necessities from retailers but most people in the region go online for at least price comparison & window shopping experience.

Online Consumer Trends MENA vs. Global
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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