Lots of surveys & market insights agreed on few common findings that in MENA & other emerging markets brands are getting more influence in purchasing decisions but on the other side brand loyalty is less significance in the west world. Simultaneously the trust factor has moved from conventional communication channels to social media & digital channels. This evolving trend not only offers greater opportunities for big businesses but SMEs are also the beneficiaries who can direct digital consumers to their benefits.
It’s true that online has seen a phenomenal growth in less than a decade time whereas not only technology has blended itself with online verticals with a room to further growth in coming many years. The best example is mobile phones, from its hardware state of art technology to build its capacity to offer the various form of communication & m-commerce platforms.
Insights, trends, survey & reports indicates that MENA consumers are not always buy online due to lack of online necessities from retailers but most people in the region go online for at least price comparison & window shopping experience.