Relationships are built over time through a series of consumer engagements and experiences. If the experiences are mostly positive, the relationship get strengthen otherwise it’s a reverse response. To engage successfully with consumer across channels and over time, brands must sensibly plan how to progress a customer through each type of digital verticals. However over the period of last few years there are like some consistent trends founds on digital hemisphere… Finding indicates that many of those consumers are turning to blogs when decided to make a purchase. Blogs believed to be among top 5 influential digital resources with 31% online consumers are exploring it. On the other hand Google Search, YouTube, Facebook & Twitter are the most popular social properties and their popularity is growing more.
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The healthy thing is that the big investments brands are making on the social platforms, and focus more on to involve consumer generated content to judge consumer response to their brands or products. On the other hand consumers are keeping up with a company’s activity to learn about products and services were the top reasons for following brands on Search Engines, Facebook, Twitter, YouTube, Pinterest & Instagram.
Digital has changed incredibly, both economically and technologically over the last 3 years. These changes have had a profound effect on trends and factors that shape household formation. The digital revolution has presented a sea of change in the way customers communicate and interact on every level. All of these pressures have dramatically impacted how customers prioritize their choices and online buying decisions.