2012 was a lightning year for digital marketers. The speed of technological advancements in business and consumer segments alike has changed how marketers connect with online consumers. Going for a converged marketing approach is no longer optional thing but becomes a primary requirement for digital success.
The increasing popularity of data management platforms (DMPs) and their corresponding technologies has opened up a whole new world for advertisers. Data management technology has advanced to the point where advertisers can easily and securely link their customer relationship management (CRM) database with 3rd databases to make things actionable in digital environments and to create a 360-degree view of their customers.
It is impossible for a marketer to ignore technology’s ever-growing role in the customer’s life. Mobile apps and tablets are just two examples of how emerging digital tools can create vital new marketing channels where advertisers can better connect with the online consumers in this increasingly fragmented digital world.