Mobile SEO should be your next step in your overall digital media marketing always on efforts. This is by incorporating your mobile search advertising plan into your overall media advertising strategy. For last couple of years mobile phone technology and usage continues to progress rapidly and it is time to put wider efforts into mobile seo activities.

In order to really optimize your site for mobile users, the first step is to make sure that your website is mobile compliant, which means that your pages are formatted for mobile phone users. Therefore when looking at your site through the eyes of a mobile platform, ask yourself a few questions:

  • Is the information most important to your site at the top?
  • Is your navigation still available?
  • Are the font sizes correct?
  • Does your page visibly look good?

Optimize Your Site For Cell Phones, Mobile Phones, Blackberry, PDAs and other mobile phones.

Mobile Search Optimization and Mobile SEO Guidelines:

  • Keep content short
  • Make short custom titles
  • Build up Mobile SEO Easy Scroll Pages
Mobile search engines have different bots and algorithms than those used for traditional web search engines. By evaluating your website as if it was being rendered on a mobile phone, they then rank results partially based on how well the page will render on the type of phone that submitted the query. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone.

Mobile search supplies various results and display forms, depending on the phone type whether it may be a feature phone, smartphone or tablet. Google specifically has a special crawler for smartphones, which predicts a deviation of results between the two mobile types and for desktop web results.

Start Gathering Your Thoughts Around Mobile Advertising Activation. Extend Your SEO / PPC (Search Engine Optimization / Pay Per Click) Reach With Mobile SEO.

On-site mobile SEO best practices Use 100% valid XHTML 1.0 code. Many optimizers on the traditional WWW do not consider using valid code as a best practice. Mobile search engines however may have more trouble digesting invalid code. Be safe If you validate, mobile search engines won’t have any trouble with your site. It is also a good idea to ensure that each of your pages has at least one incoming link. Getting spidered and indexed by mobile search engines If you want mobile search engines to spider and index your site, they must know about it first. Submit your site to major mobile search engines for quick spidering especially Google and Yahoo.

Follow traditional on-site SEO best practices. To improve your mobile search results it’s still advisable to follow traditional SEO best practices as closely as possible. While mobile bots and indexes are different from web search, things like title tags, heading tags and alt tags, keyword rich anchor text for internal links, etc. are still very important.

Mobile SEO A Way Forward!
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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