Growth of Mobile Phone Advertising in the MENA Region
Middle East mobile phone advertising growth continues to pace with the global mobile phone ads popularity. While looking at the recent growth trends, this market will continue its growth trend in coming months but eventually the uptrend will start sliding down gradually.
The Nielsen Global Online Survey has found that 43% of Middle East consumers plan to use a mobile phone to access the Internet over the coming year.The growing popularity of mobile phones has opened up opportunities for advertisers in the Middle East especially in UAE, KSA & Qatar.
On the other hand the percentage of mobile phone ad share in the UAE has climbed up as the devices become the medium of choice for consumers accessing the Internet.