The worldwide mobile phone market is forecast to grow 1.4% year over year in 2012, the lowest annual growth rate in three years despite a projected record number of Smartphone shipments in the high-volume holiday season. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors will ship more than 1.7 billion mobile phones this year. In 2016, IDC forecasts 2.2 billion mobile phones will be shipped to the channel.
Source: IDC Worldwide Mobile Phone Tracker, December 3, 2012
- Top Smartphone Operating Systems, Forecast Market Share and CAGR, 2012–2016
- Estimated 37 billion USD revenue on mobile internet (data excluded) in 2008
- 76 % being payment for access on digital content (music, games, video, ring tones etc.)
- 5 % on advertising Only 19 % on goods not consumed on mobile (eg. a pair of shoes or a new mobile phone
The mobile device is not a tiny desktop computer. Services and payment methods are to be tailored for context and mobile device capabilities. Mobile is personal (id), media for entertainment and services, billing applicable and always on and online. Infrastructure is not driven fast enough by banks and operators. All of the above is absorbed in the Apple iPhone App Store. Congratulations to Apple, now it’s up to rest of us to learn and act.