Estimated 1 billion smartphones sold out at the beginning of 2013, clearly indicated that mobile is driving a second Internet uprising that’s even weightier than the earlier. Mobile’s thrust will continue evolving in 2013 with more than above a million apps available + 150 million tablets sold + approximately a billion smartphones out of shelves worldwide.
Forrester forecasts significant growth for mobile retail revenues and mobile Internet advertising spending in 2013: In the US alone, we expect these two markets to reach $12 billion (up 62% year on year) and $4.6 billion (up 52% year on year), respectively.
Top trends that will drive mobile advertising and take center stage in 2013:
- Android will continue to be the “mass market” smartphone momentum.
- Mobile advertising will get smarter.
- Mobile ad ecosystem further distributed with more players, improved models, new forms of mobile advertising.
- Consumer’s mobile way of life will permit brands to unite advertising, distribution, and transactions.