Estimated 1 billion smartphones sold out at the beginning of 2013, clearly indicated that mobile is driving a second Internet uprising that’s even weightier than the earlier. Mobile’s thrust will continue evolving in 2013 with more than above a million apps available + 150 million tablets sold + approximately a billion smartphones out of shelves worldwide.

Forrester forecasts significant growth for mobile retail revenues and mobile Internet advertising spending in 2013: In the US alone, we expect these two markets to reach $12 billion (up 62% year on year) and $4.6 billion (up 52% year on year), respectively.

Top trends that will drive mobile advertising and take center stage in 2013:

  1. Android will continue to be the “mass market” smartphone momentum.
  2. Mobile advertising will get smarter.
  3. Mobile ad ecosystem further distributed with more players, improved models, new forms of mobile advertising.
  4. Consumer’s mobile way of life will permit brands to unite advertising, distribution, and transactions.
Mobile Advertising Trend 2013
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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