With a growth of 30% in 2006, the Middle East mobile phone market became the second-fastest growing mobile phone market in the world.
With over 150 million handsets in circulation
- Mobile phone penetration crossing the 100% mark in some markets, with mobile users carrying more than 2 phones. The region’s mobile penetration stands at around 50 (Source: ITP news)
Mobile TV usage in the Middle East?
- An overwhelming majority of respondents in all four countries were not comfortable with the idea of watching live television on their mobiles.
- Mobile TV adoption might come easier in the UAE, probably because of the large expat population (more than 70% of the UAE population are Expats).