Research conducted by Effective Measure in conjunction with Spot On PR – Key findings
- MENA Internet users spend more time online than watching TV.
88% of those surveyed stated that they access the Internet daily, whereas 71% of those surveyed stated that they watched television daily.
- The Internet retains a substantial audience throughout the day and night, while traditional media show peak periods for consumption.
28% more respondents watched TV during peak viewing hours than when viewership is at its lowest (7%), whilst more than 20% of respondents use the Internet at any time-period surveyed, peaking at 33% (just 13% higher than the lowest period).
- Email and social networking are the most popular activities for MENA Internet users.
Respondents cited email as the activity they most often carried out online (73%), followed by social networking and searching for information online (both were popular with over 40% of respondents).