Research conducted by Effective Measure in conjunction with Spot On PR – Key findings

  • MENA Internet users spend more time online than watching TV.
    88% of those surveyed stated that they access the Internet daily, whereas 71% of those surveyed stated that they watched television daily.
  • The Internet retains a substantial audience throughout the day and night, while traditional media  show peak periods for consumption.
    28% more respondents watched TV during peak viewing hours than when viewership is at its lowest (7%), whilst more than 20% of respondents use the Internet at any time-period surveyed, peaking at 33% (just 13% higher than the lowest period).
  • Email and social networking are the most popular activities for MENA Internet users.
    Respondents cited email as the activity they most often carried out online (73%), followed by social networking and searching for information online (both were popular with over 40% of respondents).


Media Consumption & Habits of MENA Internet Users
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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