Driving desired traffic to your website but how?  Few fundamental questions.

  1. Do you have a strategy for attracting visitors to your website?
  2. What are the current methods you use to attract people to your website?
  3. What ratio of traffic to your site is self generated compared to deliver by search engines?
  4. How many people here today consider growing website traffic a priority?

Let’s talk about some of the important verticals driving traffic to your website.

  • Enterprise Email Marketing
  • Search marketing
  • Search Engine Optimization
  • Online PR

Email Marketing: How it works for you;

Objective

  • Increase sales
  • Increase traffic
  • Increase awareness
  • Communicate with clients
  • You should be collecting customer and prospect email details[/two_columns_1] [two_columns_2]
What is it?
  • Very targeted
  • Can be sales driven
  • Newsletter based
  • All companies can and should be doing it
  • High return on investments
  • Access to analytics

Search Engine Optimization: How it works for you;

Objective

  • Provides free traffic
  • Provides highly targeted traffic
  • Web site working 24×7
  • Local and national search results
  • Try to increase your search engine footprint at all times

    Search Engine Optimization: How it works for you
What is it?
  • On-page optimization
  • Off-page optimization
  • Link building
  • Becoming an authority
  • Keywords (Long Tail)
  • Content (Quality)
Don’t be tempted to take short cuts with SEO. White Hat is the way forward.

 

Search Marketing: How it works for you;

Objective

  • Quick route to market
  • Highly targeted
  • Campaign led

Search Marketing can be expensive, research your keywords properly.[/two_columns_1] [two_columns_2]

What is it?
  • Pay per click
  • Online advertising
  • Paid content
  • Paid inclusion

Online PR: How it works for you;

Objective

  • Increase the number of online conversations about your brand.
  • Drive targeted traffic to your website
  • Increase your thought leadership position

Take steps to protect your online reputation.

What is it?
  • Web 2.0
  • Social Media
  • Blogging
  • Micro blogging
  • Forums
  • Video Sharing
  • Photo Sharing
  • Podcasts

Final Thought Marketing Your Website


 

Make Your Website Ready For Marketing
Rehan Khan

Rehan Khan


Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.


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