Influx of Mobile, Tablets Shaping Up Local Search & Consumers Buying Behavior
As the evolution of web sphere has continued evolving, the digital landscape is seeing a rapid
change’s in overall standings of digital verticals as a market influencer in both ways; crowd pullers and business pushers. In recent past Comscore has conducted some of the detailed analysis of latest technological surge & its impact on reshaping the local market search trends.
- The explosion of tablets and mobile is reshaping local search and buying behavior
- Consumers are increasingly engaging in new methods to find local business information like social media and daily deals
- Local listings are the most relevant and trusted search results
Local Business Search Device Choice
Because tablets are easily used throughout the entire local business search process, tablet users believe they can find more complete information on this device.
Frequency of Online Local Business Searches
Tablet owners are the most active local business searchers – more than 64% use weekly for local search.