What makes LinkedIn recommendations standout in the crowd?
This question has bugged me for quite some time now, but just yesterday I came across a LinkedIn guru’s profile and saw a very simple trick that makes me start to think he has LinkedIn recommendations figured out.
Later I decided to take a look at the profiles of some of the top people who teach LinkedIn techniques and saw this same types of recommendations adapted by each of them, including Lewis Howes, one of the top LinkedIn gurus working today.
If you are interested in finding Lewis Howes and his Linkedin techniques? Checkout Ultimate Linkedin Training!
What’s the secret? Well, when it comes to gauging someone’s credibility, many of us would like to hear about that person from sources that he or she doesn’t know.
Let’s say, for example, I meet someone at a business seminar and he tells me about his services, his expertise and how he can bring my keywords on page 1 or double my conversions or profits. My first reaction would probably be, “Yeah, right.”
Copywriting legend Gary Bencivenga says the two most dangerous words in a prospect’s vocabulary these days are “Yeah, right.”
Now, let’s say one of his friends or colleagues is standing next to him and recommends this same guy to me. My reaction in this case would probably still be, “Yeah, right.”
Then I leave the seminar and go straight to nearby pub where I start up in conversation with a stranger. During my conversation I tell him about my experience at the seminar. I also show him the business card of that same guy in an ironic way and he says to me, “I know this guy. He is really good and he know what he’s talking about” What would my reaction be this time, “Really?”
I’m explaining this to you because this type of referral is key to getting highly credible LinkedIn recommendations. It’s a technique I call…
“What others say about you behind your back.”
Keep in mind, perception is the key!
So how do you find these highly valuable, authentic recommendations? Simple, get your recommendations from second and third LinkedIn connections.
Why? Because first connections are too close to you. In a majority of cases you can get their recommendations without a problem and people on LinkedIn know that very well. But when you get recommendations from second and third connections, it speaks to your credibility and authority in your industry.
What people say behind your back is perceived to be the real deal. But in some cases first connection recommendations still make a big difference, especially when the connections making the recommendations are associated with big brands or someone who has celebrity status in his or her industry.
Be Careful When Seeking Second and Third Level Recommendations
When you seek second and third level recommendations, be careful about what you wish for. Make sure you feel confident about the expertise or perspective that person may have in providing you with a recommendation. Try for a balanced mix of first, second and third connection recommendations, unless you already have a big connection base that follows you and not the other way around.
Remember, when it comes to LinkedIn recommendations, perception is the key. So keep it real.