Link Building is one of the Technique used to Increase Web Page Authority

A cornerstone of any Website marketing plan in which you seek out high-quality Websites

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.This process is primarily of getting quality Web sites to link to your Web site in order to improve search engine rankings. In a layman language its the most important way of gaining visibility on search engine result pages (SERPs)! the formula is creating a credible nexus between inbound links pointing at a web page or web site.

But don’t forget Google’s grey hound crawlers following panda laws?

So be clear in your heads that link building is not about getting a link only, but its about convincing someone you don’t know to take a real world action that benefits you.

Must Do Things While Moving Forward: DON’T BUILD LINKS WITHOUT IMPROVING THE SITE

Choose Landing Pages Not Keywords

  • Do keyword research
  • Allocate keywords to landing pages
  • Prioritize pages by sum of keyword search volume
  • Vary anchor text across all keywords
  • Mix in brand variations for good measure

Lets Revise Don’ts in the light of Google Panda/Penguin Updates

Lets examine what Penguin/Panda  surveillance for, and therefore it is time to revise soft areas which likely to cause a damage to website and could face severe consequences from Google: So what are to be taken care while linking;

  1. Abundant amounts of links with exact match anchor text
  2. Excessive focus to anchor text
  3. Links pointing at low quality sites
  4. Linking with top level domain names with unmatched content
  5. Black hat link building methods
  6. Links trading or buying
  7. Linking with duplicate content sites
  8. Links achieved by means of duplicate content

The vulnerability of building such links is detrimental, as they can turn against website rankings if they lose their value. 

Link Building Never Stop Growing
Rehan Khan

Rehan Khan


Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.


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