Link Building Activation In The Light Of Google Panda & Penguin Updates

When we are building links to the website of our customers, it is always possible for Google to give us a penalty for many reasons. These guidelines will provide basic explanation of some of the most common reasons for Google penalty and how to handle it.

At first let me explain what Google penalty actually means and what it stands for. If you are familiar with the structure of the search engines, you know that all of them have a lot of filters that prevent spam content from being distributed. Furthermore, there are filters that prevent spammers from manipulating the search results. Despite the fact that Outrider is trying to use proven White Hat techniques, some of the Google filters might see them as spam and put a penalty on the websites of our clients.  Here are some of the main things that can cause a Google penalty:

  • Linking to banned websites.
  • Buying links.
  • Over Optimization or commonly called Bloop.
  • Getting links from link farms.

These are just some of the most common reasons for Google penalties and believe me there are a lot more. Remember that if you do not want to cause any penalty on the website you are working on, you should strictly follow the link building Google guidelines.


Link Building Pyramid & Linking Exercise
Rehan Khan

Rehan Khan

Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.

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