As digital marketers we all need to have a constant source of quality sales leads and most of us are always on the lookout for sources to get new leads. Often the success or failure of a salesperson is in the way that they manage their lead list. There are several benefits for both advertisers and consumers in Lead Generation.
One most important factor for service providers or advertisers is that they meet the right prospect and are given the opportunity to pitch for selling their services or products. This gives an indication that advertisers are not just wasting the time with a non-serious customer. On the other hand, the consumer benefits with wide spectrum of bids, trends, updates and latest information about the products or services being desired.
During the last stages of any buying cycles prospective businesses are looking for confirmation
Over a period of time & major global financial debacle in recent past has given an absolute opportunity to various forms of new media to fill up the vacuum, thus digital/online emerged as a powerful medium. Digital marketing in a short time period penetrates to the various mediums across the globe and brings out quality leads to the projects. It also acts a medium which directly makes the target to start interact with the project/product.
Why Online/ why people visit websites:
- To get information’s on products or services
- Ready to buy
- The web as a research tool
- Comparison shopping
- Business & consumers
- Competitors & sales people
- Knowledge & services
One of the major key to its success is its capacity to spread the brand/product awareness and recollection value in a very cost effective way where the cost of reach is very economical compared to other available mediums.
- According to Dr. Gitte Linbdgarrd in Behavior and Information Technology indicated that Web users form first impressions of pages in as little as 50 milliseconds (1/20 of as second). You have up to 8 seconds to convince visitors this page is for them and them alone. At most they will read 15 words.
- Usability experts have found that people read about 25% slower on the web, and their perennial recommendation is to use 50% of the copy that you would use in printed material. The average American reads about 50 words online in 20 seconds – if they aren’t distracted by other graphical elements.
- Eye-tracking tests prove that people’s eyes flick about a page, reading a few words here, a few words there. People read the first 3 words of paragraphs, bulleted items and then they often stop reading and skip on to the next paragraph and/or bulleted item.
- Often men and Google users may never scroll or click to read more. The will make their yes/no decision entirely based on what they can see right away, and then convert or move on.