• What’s in it for me?
  • Unique Value Proposition/Campaign Proposition
  • The Buying Decision







  • Usability
  • Look and Feel
  • Searchability
  • Layout, Visual Clarity, and Eye Tracking
  • Purchasing
  • Tools
  • Error Prevention
  • Browser Compatibility


  • Product Presentation
  • Load Time
  • AIDAS (Scent)
  • Trust & Credibility
  • Navigation / User of Links
  • Product Selection / Categorization
  • Up-sell / Cross-sell
  • Calls to Action / forms
  • Point of Action
  • Security & Privacy


  • Persuasive Copywriting
  • Content
  • Headlines
  • Readability
  • Use of Color and Images
  • Terminology / Jargon
  • “We-We” Test (Customer-Focused Language)
  • Features like reviews


Landing Page Optimization Magic Formula
Rehan Khan

Rehan Khan

Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.

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