How to select keywords for Your search engine marketing activities whether its focus on SEO (Search Engine Optimization) or PPC (paid search) campaigns.The keyword strategy gives you a plan to direct your core actions to build up your entire campaigns structure. Making a keyword strategy alone will not carry you to a desired victory but its a first step building up a foundation of successful campaigns and could tilt the odds in your favor.


So looking at the above chart showing that the objective of any keyword strategy is to select the keywords and keyword phrases to target with your search engine marketing campaign. Simply put, you are choosing the keywords and keyword phrases for which you want to rank highly in Google, Bing, and other search engines. Search Engine Marketing investment returns are maximized by strategically selecting the keywords that represent the best results.

If you can group keywords together, you can spot priorities in search behavior that might allow you to confidently construct a site architecture. Firstly, it is an identification problem: How do you find all the potentially useful keywords that could be relevant to your business? And secondly, it is an evaluation problem: How do you sift through all these keywords and select the set of keywords that will provide the greatest return on investment?

With an ability to see keywords that belong to a group, you can make a decision about your main content pages and also determine what dynamic pages are justified by the existence of search volume?

Keywords Categorization Before Targeting Your Search Marketing Activation
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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