Digital world is full of surprises & innovations this comes with extremely high pace environment where nothing seems to be staying long on an optimum point. Last five years of digital evolution reminding us the Darwin theory of evolution but with one exception that things transformation time period gained more time to reach a maturity cycle, whereas this is a missing link in man-made digital composition.

Source: Forrester Research Mobile Commerce Forrester

Key Findings from 2012

  • Site conversion & order value on tablets tend to replicate if not exceeded comparable desktop rates.
  • Majority of mobile traffic originated from search & email.

Not surprisingly but due to this technological domination race which also affected consumers behavior where we see the emotional engagement edge on the rational commitments. And it goes on and on….on….on. However mobile is a subject of numerous debates happening today on digital marketing forums to identify its future & influencers.

Retailer use their websites, emails & social media to promote their mobile offerings: Top ways to promote mobile offerings to customers;

  • Website Content
  • Emails
  • Social Media
  • Paper Catalogue
  • Print Advertising


Source: The state of retailing online 2012 study conducted by Forrester Research

Tablets sales though look more promising than smartphone sales

Source: The state of retailing online 2012 study conducted by Forrester Research

Is Mobile Commerce a Future?
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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