Almost every brand understands the importance & need for social engagement but fairly few have plans in place to actively push users to share links to their primary commercial pages. Now that the correlation between tweets and rankings has been demonstrated, we are recommending that brands develop strategies to build more social engagement using tactics such as ‘retweet to enter’ style competitions, and other novel social media ideas designed to persuade customers and fans to share commercial pages and help improve rankings.
In the biggest study of its kind, Branded3 prove that tweets do affect rankings.
- Study shows that URLs receive a significant boost in Google rankings when
they are shared on Twitter
- The effects of this boost seem to level out at around 50 tweets, and the subsequent
benefit of gaining additional tweets is minimal until around 5,000 tweets
- After 5,000 tweets the average ranking of URLs improves considerably
- URLs receiving over 7,500 tweets almost always rank inside the top 5 results
- Average rankings are heavily correlated to the number of tweets about each URL