I have been saying in almost all my articles related to usability and conversion optimisation that messaging plays a vital role when it comes down to increase your website conversion rate. Recently came across Zippycart.com infographic and found it very interesting.
Yes I know “Free” giveaways are not as effective as paid because when we pay for something we make sure we use it, but again it depends what industry you are in. If you are selling a software or a web application you need to provide a Free trial for X amount of days alternatively you can create a Free limited account package to give them a taste of your product. If you straight put the price to even test the product chances are you will miss lots of potential sales. Another option would be to get money first but provide them 30 or 60 days refund policy no question asked. But “no question asked” works well when you already dominate the market or you are selling a info product.
On the other hand as I mentioned in my article How to Reduce Shopping Cart Abandonment earlier “Add to Cart” button work far better then “buy now”, “buy it now”, “add to basket” etc… In the infographic below you can see “add to cart” increase conversions by 58%.
When it comes down to call to action button, RED colour button increased conversions by 15% as compare to famous Green colour button. RED represent alert! and that’s why we call it “call to action”. So keep them prominent.
Checkout the infographic below, you will understand what I mean.