What is the purpose of a digital marketing plan?

  • Define measurable online objectives
  • Analyze online competitive landscape
  • Propose an online penetration strategy
  • Provide traffic & cost estimation



The Thinking Process

  • Understanding the business is Key
  • Goals and Vision
  • SWOT analysis
  • Target market (buyers, influencers, etc.)
  • Messages, value proposition



What Should Be The Approach

  • Align with Company Goals
  • Set measurable Objectives
  • Propose an online penetration Strategy
  • Provide a detailed action Plan
  • List actual Activities and timeline


How You Plan Your Digital Marketing Mix
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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