Optimize Social Media For Building Trust & Brand Reputation Lifting
Social media can be leveraged to create fantastic digital marketing masterpieces. By every passing day Corporate all around the globe are gradually syncing their marketing strategy with digital- and successfully used social media to increase their sales, brand building & management, and the community around their services & products. Likewise small businesses are also using social media to increase their sales & gain similar type of audience trust. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand.
Digital Marketers rate social media as the 2nd most vital factor (64%) in organic search success, after effective web pages (82%).
Common Mistakes Companies Make With Social Media
Let’s figure out what is a unique missing connection (mistakes while defining social media strategy). Once again emphasize should be on one single point that “what social media is not”. We call it common mistakes committed on a large scale companies make with social media. These mistakes fall into three categories: mistakes with strategy, mistakes with tools, and mistakes with messaging. Most of these mistakes are easily avoidable if a company is willing to take time to understand the users‟ wants and needs on each medium.
Not developing a social media strategy
Definitely social media strategy is a must but don’t wait for the strategy to set up your company’s accounts. Reserving your company’s name on various social media sites is of the utmost importance.
Gathering followers rather than building a network
There are no shortcuts in social media, and the bottom line is businesses have to build nexus with the audience before they can sell anything.
Putting all resources in one basket
Naturally you get excited to see extraordinary results on one form of social media, and tempting to invest all your resources into what’s working. Try to avoid it and at the same time keep on exploring emerging platforms and test which deliver results. Rotate your social media budget accordingly.
Putting the horse before the carriage
Surprisingly its been noted that many businesses doesn’t follow a logical process and then yell why they aren’t seeing results. For example consider a business that doesn’t have many customers but creates a Facebook fan page and starts promoting it with Facebook ads? Make sure you are following a logical customer acquisition process 🙂
Not using the tools correctly
Every tool holds opportunity for you & your business, so test it to see what right stats they come up of your social assets and your competitors-and also don’t let them set the tone equity without having your own presence.
Not controlling the message properly
Its very important to remember that Social media is not about controlling a message. Matter of fact is that no one person or organization can control the message but a medium to share information through a network, companies must realize that once they put the message out there they have no control anymore. Therefore strategize the theme of messages before rolling out…
Four Golden Rules of Social Media Marketing Success
1. You must have good content and solid offers. Without well produced, engaging content, any
and all tactics you employ will most likely fail.
2. You will need a strong call to action. The tried-and-true, strong call to action is just as important
in social media as it is anywhere else. Be clear about what you want your audience to do after consuming
your content or engaging with your brand.
3. Always add value. Remember if you are not providing some sort of value to your target audience, then
you are clearly moving forward without a direction, and social media will never work for you. Value is
a bait and audience is a fish.
4. Another golden point that never forget that social is a two way response. Broadcast your message
but remember to keep the lines of communication open in both directions. Intelligently mix up your
messaging and use a combination of content and offers.