“There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phones. Only 3.5 BILLION of them use a toothbrush. (60 seconds marketer dot com) + 9 out of 10 mobile searches lead to action. And very interestingly 70% of mobile searches lead to action within one hour this compares to one month for the same percentage of desktop users to catch up. This is not surprising at all as we are moving from a world of impressions to a world of engagement.There are now more mobile devices than televisions and computers combined. All of these devices combined represent the opportunity to redefine direct marketing.
There are many contributing factors of this rise but the smartphones usage are appeared to be the biggest contributor and remains the growth engine of the US mobile market. Mobile and web are becoming synonymous as internet access from mobile devices expands. Smartphone users stick to social sites which escalates mobile social networking usage and which is also a key part of the larger media ecosystem. Location-based services have surged & seen revolving around mobile commerce.
84% of smartphone users use their phone to help with shopping & 79% ultimately making a purchase as a result. Recent stats clearly speaking of itself that the average mobile campaign significantly outpaces online in ad awareness”