Search Engine algorithm is a list of rules or a mathematical formula that the search engine uses to evaluate the importance & relevancy of a website or individual web pages. All search engines have their own unique set of rules but the philosophy is similar, which is – relevancy, popularity, genuineness & content .

  • It also analyse that whether it has any significant data that people would be interested in
  • There are many other features to rank and list results for every search
  • The algorithms are different for each search engine with closely guarded internal secrets, but there are certain things that all search engine algorithms have in common.
  • Search Engine algorithm determines whether a web page is real or just spam

Search engine algorithms are the mystery behind search engines and are famously known as the search engine’s “Secret Sauce” among search marketers. Beside fundamental functions of a search engines the other key factors like relevancy of a web page and the off-page efforts make the algorithms of each engine an important part of the search engine optimization design.

 

Google Search Algorithm & its Influence on SEO
Rehan Khan

Rehan Khan


Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.


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