Google Boost is a new online advertising product that Google is offering.

Google Boost allows business owners to create ads directly from their Google Places account. These ads will appear in the Sponsored Links area of Google.com and in the maps.google.com results page.

by Martha Vasquez

Googles objective is to make it easier for local business owners by offering an automated solution to place the ads. The only requisite is to have a Google Places account with your business claimed.

If you sign up for Google Boost and you are a plumber in Houston, assuming you have a claimed Google Place profile, your ad will show up when a search related to the keyword plus location is performed. i.e. plumber Houston.

It will show your company name, address, phone number, reviews, star rating and a link to your Place page. When your profile page shows up, it will be accompanied by a blue pin to make your listing stand out, making it even more prominent that Google Adwords in my opinion. Listings that already have Google Tags will also show the yellow tags on the listings.

Business owner will have to complete a set up process:

1)  Business description with 70 characters maximum
2) Ad a Destination Page: User will have to select whether to send the users to the Google Place page or their own business website
3) Show ads for searches in these categories: Google will provide the relevant keywords that will make the ad to appear on
google.com and maps.google.com. Usually the keywords are related to what + where, keyword plus location or only
keyword. Business owner has to select the keywords
4) Monthly budget: Business owner will have to select among the budgets recommended by Google according to ad competition.

What This Means
Google Boost is like Google Adwords, with the difference that there is no need of keyword research or geo-targeting as that is determined automatically. If your profile page shows up in a search the blue pin added to your listing makes it more prominent than Google Adwords.

What Is Google Boost? And How IT Can Change Your Online Business Lifestyle
Nawaz Shahzad

Nawaz Shahzad


My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...


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