Search is nothing but all about find-ability and search engines are the major driving force to bridge between searcher intent & information. In other words the degree to which an object is easy to discover or locate, the degree to which a system or environment supports way finding and retrieval through search engines.


The relationship between searcher & search engines spread over more then 20 years old and its evolving progressively with small & big wonders happening now and then. As internet population grows the search engines market share also increases with leap & bounds. The top suppliers of search traffic are Google, Bing/Yahoo, Baidu & Yandex are constantly improving their search algorithm to provide excellent user experience with precise relevancy. In my opinion Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe.

User Experience & Search: Why Its Growing 


Is it useful? Is search the right solution? Will it help our users achieve their goals? And, given the state of technology, should we revisit our goals? Can search be more?


Is it easy to use with maximum efficiency and minimal error? Are there affordances for novice and expert searchers? Are there gentle slopes to support learning?


Is it satisfying to use? Does it make people want to search? Does it embody the values and identity of your brand? Does search leverage the power of emotional design?


Can users find your site? Can they find their way around your site? Can they find your content despite your site? Is search aligned with search engine optimization?


Will it work for all users? Are features and results accessible to blind and visually impaired users? Can people search from a wide variety of platforms and browsers?


Does the design inspire trust? Do the order and display of results convey authority? Will users believe that the top results are the best or most popular or most relevant?


What is the value of search? Does it build the bottom line or advance the mission? Is the user experience aligned with strategy? Can search confer competitive advantage?


How do these qualities interact? Which are most and least important to search? What have we missed? Go ahead. Erase a few. Add your own. This is only a place to start.

Future Of Search And It’s Pattern
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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