Email Marketing Campaign Activation
How To Setup Your Email Marketing Campaign Strategy
As we are entered in a web 2.0 era where numerous old strategies & tactics get obsoleted, but concurrently the new ways to address the technology emerges from the ashes of old. Remember, web is no more a place where one technology or network can’t walk solely and win the race, it’s a time of Converged Media Approach.
Do you know that on a world wide web today the most vigorous & popular activity what people do every day? Spending more time on facebook or tweeting via twitter or searching & finding stuff on google? Yes/No….it is reading, sending emails (Surprise). Now as a marketer how we can use this platform as a successful advertising tool. Come up with a strategy to launch email marketing campaign for your advertisers which can turn dust into gold for them. But how to do that….
Email marketing is not spam, and if used effectively can be invaluable for small business owners. A well-executed email marketing campaign can attract new customers and create sales more quickly and cheaply than a traditional direct-marketing campaign.
- Creating Subject Lines
- The best subject lines are not ‘Flashy’ or ‘Pushy’
- Your subject line should simply, clearly and briefly
All email marketing campaigns need to be tactical, but if they don’t form part of an overall marketing strategy marketers will never really gain insight into their broader customer base and how they interact with your brand. Similarly, an email marketing strategy is your map to success. It will point you in the right direction, keep you from veering off course, and identify the quickest routes by which you can reach your business goals. Look at below figure showing that how users treating their emails; your email marketing message structure will determine 50% of its success.
The Benefits of Email Marketing Campaign
- Highly Targeted
- Test and Refine: optimal results through continues improvement.
- Measurable: Greater insight into customer behavior
- Reach: Global & infinitely scalable
- Better conversion rates
- Cost effective
Strategy is one of the most important, and the most overlooked, elements of a successful e-mail marketing campaign. Finally, testing should of course also be built into the strategy. Only by ensuring that rigorous processes in place for digital marketing teams to regularly test and monitor success throughout all email campaigns.