• All media agencies ‘sell’ the promise of integration to clients
  • Little are delivering a true integrated service
  • Specialized digital companies are a bigger threat to us in this area than other media companies
  • Integration is very closely related to Website Analytics
  • Paid search is used a lot to show integration due to the immediate visible effect

Offline activity activates online activity

Mass Media drives the volume of search queries and clicks


Digital Media Integration With Conventional Media
Nawaz Shahzad

Nawaz Shahzad

My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...

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