Consumer Behavior Drives Changing Investment
Consumers engaging with brand more than ever through digital touch points, it is very surprising to see 71% of marketers suggesting a similar or small increase to their digital marketing efforts.
** Key areas include social networks/applications, brand experiences, and digital infrastructure-blogger outreach and games are minor priorities. As the speed of digital change continues to increase, digital infrastructure in all forms will become even more significant. It will either give a corridor to or obstacle from opportunity in the days to come.
* Marketers Determine Performance Using Several Metrics