Campaign UK More Latest RSS Feed

Campaign UK More Latest RSS Feed

New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety.
McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's football World Cup.
As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder.
Momentum Worldwide and Wasserman are leading the way with the most nominations for the Event Awards 2017, with six shortlists apiece.
Keko London has hired Karmarama's Paul Zeidler as its new top creative after parting ways with Piggy Lines.
When Facebook prioritises friends and family in your news feed it may commit editorial bias.
Millions of pounds spent on anti-drug campaigns in recent years may have been wasted and in some cases even encouraged drug use, the Government has admitted.
EasyJet could look to expand its presence in Germany after the country's second largest airline, Air Berlin, went into administration.
PepsiCo's chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend's far-right protests in Virginia.
Rupert Murdoch's UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote.
Elliot Parkus, UK managing director of Blackwood Seven, imparts the artificial intelligence gospel to media owners and casts a judge's eye over Media Week Awards entries.
Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.
Not everything you've heard about location-based marketing is true, warns MEC UK's head of mobile.
The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium.
The North Face, the outdoor apparel retailer, is encouraging people to climb walls in a new campaign.
Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles.
A social campaign by The National Lottery asking people to show their support for the British Athletics team has been hijacked overnight, with a number of Twitter users posting offensive messages.
New opportunities reveal themselves when we embrace true female insight, writes J Walter Thompson London's CEO.
The Daily Mail has launched a weekly print football supplement, The Verdict, on Mondays.
Adtech has disrupted a huge industry, but the value it has created has largely been to the benefit of Google and Facebook, Victor Basta writes.

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