SEO/SEM News

January 2013

Twitter Now The Fastest Growing Global Social Platform, 21% Of The Internet Population Are Active Users

According to a report from GlobalWebIndexOne Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth. In 2012, monthly worldwide active Twitter users grew 40% from Q2 to Q4, nearly a 288 million user increase. The new number means that 21% of the global worldwide population are active users…more details

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Google Tests B2B Market With Google Shopping For Suppliers

Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only…more details

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Web Development Top Priority for Businesses in 2013

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey…more details

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Facebook Page Post Ad Units outperformed Standard Display Ads

Facebook itself has previously highlighted higher engagement rates for Sponsored Stories in the newsfeed than on the right side of pages, so page post ads would appear to follow the same pattern. That also means page post ads could become more common in users’ feeds…more details

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Google Launches Streamlined Image Search

Like how Google Image Search works on a tablet? Good news, then. That simplified experience is coming to Google Images on the desktop. Google says it is rolling out live now worldwide and should be available to everyone over the coming days…more details

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Yandex Launches Experimental “Wonder” Voice Social Search App For The US

Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different direction to its search activities by launching a voice social search app called “Wonder” on Apple’s iOS platform for the US market…more details

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Google Releases New Government Surveillance Data

Google published its latest report about how often governments are asking for data about individuals. The growth of this type of surveillance means that Facebook should consider publishing a report of its own…more details

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64 million Tablets shipped in Q4 of 2012

Tablets sales have skyrocketed, according to new research by Futuresource Consulting. In total the analyst calculates that global tablet sales reached 64 million units in the last quarter of 2012, meaninfg the market nearly doubled with quarterly growth of nearly 100%…more details

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Google’s $50bn Year: Search Giant Reports Record Revenues

Google reported $14.4bn (£9bn) in revenues for the fourth quarter of 2012 as the company announced its first ever $50bn year. The revenues comfortably beat analysts’ expectations and were 36% higher than the same quarter last year but the firm also provided fresh evidence of how the shift to mobile is hitting the value of online advertising…more details

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Google Panda Update Version #24; 1.2% Of Search Queries Impacted

Google has announced a new Panda refresh, making this version number 24.This refresh has a noticeable impact 1.2% of English based queries according to Google.The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries…more details

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Luxury Marketers Investing in Digital

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing spend in 2013…more details

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Mobile shoppers in the US projected to spend $37.44 billion in 2013

US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year, according to a new eMarketer report, “Retail Mobile Commerce Forecast: Shoppers Turn to Smartphones First.” But increased sales don’t tell the whole story…more details

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US court Approves Sale of Kodak Patents

A US court has approved the sale of Kodak’s digital-imaging patents to a group of technology interests which include Apple, Microsoft, and Google. The other members of the collection that bought Kodak’s patents include Adobe, Research In Motion, Samsung, a unit of HTC, Fujifilm, Facebook, Huawei, a unit of Amazon, and Shutterfly – which purchased Kodak’s online photo services last year for $23.8 million (£14.8 million)…more details

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Revamped version of Myspace Goes Live

The revamped MySpace is now live and open to new and old users alike. The release of the so-called ‘New MySpace’ follows a preliminary beta testing period held in July 2012 that culminated in a site preview a few months later…more details

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National Media Council introduces new rules for advertisers in the UAE

The National Media Council has issued regulations that stipulate the language used in advertising should either be Modern Standard Arabic or the local Emirati dialect.The regulations reinforce the “fundamental ethics, mainly respect for religious, cultural and social values and norms in society”…more details

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3 Core Link Baiting Strategies for 2013

The search engines are always changing, but link baiting strategies never die. Here are the three core elements of an effective link bait campaign, which will only be more vital in the year ahead…more details

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Study: 20% Of Ad Spend On Facebook Now Goes To Mobile Ads

Facebook is making quick progress in growing its mobile advertising business, according to major ad platform Kenshoo. It sees 20% of all Facebook ad spend going to mobile. That’s a big boost from October when Facebook said 14% of its ad revenue came from mobile. Meanwhile, 71% of Facebook ad spend targeted to mobile phones goes to Android, further proving Facebook has to focus more on Google’s OS…more details

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Top SEO Trends for 2013

Last year was a year of much change in the world of SEO, there was much uproar (as always) about search engine updates and much talk about the future of SEO as a whole. Many of my predictions came true for SEO in 2012, and so I’ve been urged to again predict possible SEO and Social Media changes for 2013…more details

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Shoppers Want More Mobile Support Options

According to a new consumer survey by Cisco, shoppers want more mobile and self-service options from retailers in-store. For example, 85% want self-service access to digital content, while online 4% want to rely on help from store employees all the time…more details

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UAE Accounts for 20% of Linkedin’s Mideast Subscribers

After announcing that it now has over 200 million members since its launch nearly a decade ago, Linkedin has announced that over one million of those members are from the UAE. “Linkedin has five million members in the Middle East and North Africa, out of which one million is from the UAE…more details

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PARC Reveals Summary of MENA Advertising Spend 2012

The Pan Arab Research Center (PARC) has released 2012’s total advertising spend statistics. The measured advertising spend increased a healthy 19% year-over-year in 2012, and reached US$17.1 billion…more details

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Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth

Online advertising will pass a symbolic milestone this year, becoming one out of every four dollars spent by U.S. advertisers, according to new projections from the equity research team at J.P. Morgan. The growth, writes Internet sector analyst Doug Anmuth, is being fueled by advertisers shifting budgets from analogue media to follow consumer time spent with digital media, especially Internet-connected mobile devices, as well as the continuing momentum of social media platforms like Facebook…more details

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Will Europe Force Google to Change How it Displays Search Results?

Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant search engine, based on comments by the EU competition commissioner…more details

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Search Retargeting Arrives on Facebook’s Advertising Exchange

Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX…more details

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At Long Last, YouTube Has a New No. 1 Original Channel

Week in and week out since we introduced the YouTube Channel Tracker in August, The Warner Sound has proven the video site’s most popular premium original channel. This week The Warner Sound’s reign comes to an end as Mondo Media takes its place atop the Tracker…more details

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Google’s Android Is Coming to a Kitchen Near You

Google is expanding its free operating system to rice cookers, refrigerators and other home appliances. Adding the OS to more devices would be useful in helping Google and other manufacturers collect data, and also allow appliances to exchange information…more details

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Survey Shows Americans Confused By How Google, Facebook Make Money

A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don’t really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults…more details

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Growth in digital to remain in double digits through 2015

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion…more details

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Google Fixes Definition URLs, Makes Them Clickable Links

When Google introduced a new format last month for the definitions it sometimes shows at the top of its search results, something was missing. The source URL wasn’t a clickable link. That’s now been fixed…more details

IAB seeks standards to boost mobile ad spend

The IAB aims to help standardise in-app mobile advertising measurement this year to bolster its accountability as spend on the medium is forecast to hit the $12.8bn mark in 2013 according to research…more details

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Blekko Launches New Tablet Search Engine “Izik”

Rich Skrenta and team at blekko are launching “izik,” a new tablet search engine (and browser) designed to deliver a “from the ground up,” tablet friendly search experience. You can also use it on the PC; however the experience is best on a tablet.It’s available as an app for the iPad or Android tablets. There’s a mobile web version as well…more details

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Research and Markets: Mobile Advertising and Marketing – 6th Edition

Mobile will Account for 4.4 Percent of the Total Global ad Spend in 2017. According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from 3.8 billion in 2011 at a compound annual growth rate (CAGR) of 31 percent to 19.7 billion in 2017…more details

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State Dept to Eric Schmidt: Don’t Go to North Korea

Google’s executive chairman Eric Schmidt is proposing to “privately” visit North Korea, a rogue nation as well as an open market. He will go as part of a delegation led by former New Mexico Governor Bill Richardson, a former American ambassador to the United Nations who has been to North Korea a number of times…more details

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Google And Yahoo! Ad Networks Accused Of Helping Finance Online Piracy

Tech giants Google and Yahoo are among the worst offending ad networks that help fund major film and music pirating sites around the world, according to a new report by USC’s Annenberg Innovation Lab.Using Google’s own Transparency Report as a guide, USC named the 10 ad networks that place the most ads on pirate sites, based on the most DMCA Takedown requests for copyright infringement…more details

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How the Real-Time Ad Market Grows From $2 Billion to $9 Billion

The current RTB market is $2 billion. Ad networks, agency trading desks and demand-side platforms (DSPs) are all asking themselves the same thing: How do we grow 50 percent, 75 percent or 100 percent? Dipping into a $9.1 billion pot is a lot more attractive than mud wrestling for the same $2 billion...more details

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LinkedIn’s Endorsements Have Become Meaningles

In social media, friction is often presented as the enemy. Facebook CEO Mark Zuckerberg, for instance speaks of “frictionless sharing” as a goal. Last year, Facebook worked with media companies like The Washington Post and The Guardian for frictionless sharing apps that automatically share articles a user is reading with her friends…more details

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Apple Return Policy a Popular Search After Christmas

A lot of dissatisfied people looked up the words “returns policy” in association with Apple on Christmas Day. Apple’s returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph…more details

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Arab digital media to double advertising market by 2015

Digital media will more than double its share of the Arab world’s advertising market by 2015, according to a recent study by Deloitte. Its Arab Media Outlook said digital is the fastest growing media platform in the region and accounted for four percent of the total advertising spend in 2011…more details

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50 Million Pages Removed From Google This Year Due To DMCA Piracy Reports

We know that the number of DMCA requests have risen since Google introduced its Pirate Update, a penalty against sites that have an unusual number of legitimate DMCA requests filed against them. But what’s the count? TorrentFreak.com did the math and counted that Google took down over 50 million search results or URLs in 2012 alone…more details

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>>News Archive Dec 2012

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