December 2012

Worldwide Ad Spend Grows Steadily, Bucking Economic Slowdowns

eMarketer estimates total media ad spending worldwide rose 5.4% this year to just under $519 billion—an uptick in the growth rate since 2011’s increase of 3.6%. Ad spending will continue to climb at a similar pace throughout eMarketer’s forecast period, which extends through 2016. By that year, eMarketer forecasts, worldwide ad spending will top $628 billion…more details

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Nielsen Buys Arbitron, Silences Competition

Arbitron announced it was allowing itself to be acquired by Nielsen, ending competition in major media metrics markets and putting an end to its pattern of occasionally challenging Nielsen’s right to dominate TV ratings. Nielsen will pick up measurement abilities it currently lacks in the outdoors and sports events categories, in addition to eliminating what little competition it had for price and innovation…more details

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2012 Analytics Year in Review & Predictions for 2013

One of the biggest trends of 2012 had to be the explosive respect garnered by “big data” across pretty much all industry verticals. Several companies made significant progress into garnering attention in “big data” such as SAP, Oracle, Salesforce, Eloqua, Google, IBM and Adobe…more details

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Top News Events of 2012 & Resulting PPC Trends

2012 has been quite the year with many events that shaped it. These events ranged from the death of the legendary singer Whitney Houston, Facebook’s IPO, the London Olympics (and Gabby Douglas winning the gold medal), the U.S. election (and ultimately the re-election of President Obama), Hurricane Sandy, the release of the iPhone 5 and iPad Mini, the “end of the world” on 12/21, and now the announcement of the Duke and Duchess’s first child…more details

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Buy Ads On Facebook Using Google’s Search Data

Facebook just allowed search re-targeting firm Chango into its ad exchange, which means that advertisers can now use Chango’s trove of search data — including info it’s collected from Google users — to target Facebook users with ads. It’s a significant move for Facebook. Previously, advertisers could target Facebook users with their own data collected from “cookies,” the little pieces of software that web sites drop onto your browser as you surf the web. That data tells advertisers what you’re interested in — cars, volleyball, whatever — but it often doesn’t indicate what you’re shopping for…more details

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Facebook Grabs Nearly 20 Percent of US Mobile Display Ad Money

Only a year ago, industry observers were complaining that Facebook had a nonexistent mobile advertising strategy. Today, the company controls 18.4 percent of U.S. mobile display ad revenues, according to Business Insider Intelligence. While that may seem like a huge leap forward, we’re talking about a nascent market which even now represents a miniscule – but rapidly growing – portion of available Madison Avenue dollars.

In fact, according to eMarketer, Facebook will end the year with just $340 million in mobile display ad revenue. That’s tops for the market, but it’s just a drop in the bucket compared to the $12.7 billion spent for online display advertising in 2012, and even smaller when search advertising is added in…more details

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Yahoo Testing A New Home Page Design

Yahoo appears to be testing a new home page design. Techno-Net captured it on a video and posted that video on YouTube for all to see.

Here are the changes I noticed in this new design test:

  • Cleaner User Interface
  • Search Bar Sticks At The Top
  • Left Menu Bar Is Static
  • Remove Story Blocks In One Click
  • Top News Image More Fluid In Transitions Of Stories
  • Middle Content Section Scrolls
  • Middle Content Section Has News Filters

Marissa Mayer is very into user interface design and we are expecting a change to the Yahoo home page…more details

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Only 5% Of News Publishers Use The Google News Keywords Meta Tag

Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by Blekko…more details

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Google Tests “Quick View” Button In Mobile Search Results

Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time. Here is a picture of searching for [seo] on an iPhone 5 where a Wikipedia result shows a big blue button for “Quick View”…more details

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Newsweek’s Last Issue Magazine says farewell to Print

Newsweek went out with a vintage photo of its old midtown New York headquarters for the last issue it’ll publish in print before going digital-only in 2013. In a nod to its digital future, the headline is simply, “#lastprintissue.” Editor Tina Brown enlisted such big-name contributors as former editor Jon Meacham, Michael Isikoff, Eleanor Clift and Daniel Klaidman to write for the final issue…more details

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9 ways the Web and connected computing are going to change in 2013

As the New Year approaches, predictions are being made across the tech world about the trends expected to hit the Web and the rest of connected computing in the coming year. Here are nine of the most game-changing growth areas that will continue to see advancement in 2013 and beyond. Get ready, the Internet is about to change…more details

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LG announces two Google TVs to come in 2013

LG has announced two new Google TVs for release in 2013 that will include QWERTY remote controls and natural speech recognition.Following last year’s singular G2 Google TV, the company is offering the GA7900 (55-inch, 47-inch) and the GA6400 (60-inch down to 42-inch)…more details

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Twitter Passes 200 Million Monthly Active Users

Twitter has announced that the service now has more than 200 million monthly active users.This is an increase of 60 million from the 140 million milestone announced back in March. Twitter witnessed a 42% increase in the size of its active user base in under a year. In March, the company announced that it had 340 million tweets per day. Now, the company reports more than 400 million tweets per day…more details

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Bing Search Engine Linked Pages Now Called Bing Tags

Bing announced a new featured named Bing Linked Pages, that feature is now named Bing Tags.The feature allows you or your friends to “tag” web pages and documents in Bing’s index as being related to you or your friend. The purpose is to make the search results for you and your friends more personalized as well as richer…more details

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Google Panda Update 23, Impacting 1.3% Of  Search Queries

Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting about 1.3% of English queries.This would make for the 23rd Panda update since the first Panda algorithm was introduced on February 24, 2011. Since then we had 22 updates both to the algorithm and also to the index or data refreshes…more details

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US Tablet Users Growth Get doubled in 2012

Forrester Research has come out with its annual report on technology consumption in the US, and tablets are certainly gaining popularity. Although slightly lower than Pew Research’s figures, Forrester deduced from its nigh 60,000-strong survey that 19 percent of ‘mericans over the age of 18 own at least one tablet double the number the research outfit noted last year…more details

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White House Speaks Out On U.S. Rejecting UN Internet Treaty

Last week, there was much rejoicing after the U.S. and other nations firmly rejected a UN treaty that sought to regulate the Internet on an international level. There’s been a lot of talk about the conference since then, but the White House hasn’t offered a statement on the conclusion of the conference until now…more details

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Between 2011 and 2016, the GCC’s

Retail sales are expected to grow at a CAGR of 8% to reach US$ 270 billion by the end of the forecast period, according to Alpen Capital, a Dubai-based investment banking company. While retail sales in all the countries across the GCC region is expected to register positive growth through 2016, the outlook for Saudi Arabia is the most optimistic. The retail industry in Saudi Arabia is projected to expand at a CAGR of 10% between 2011 and 2016…more details

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Fraudulent DMCA Requests Spike After The Google “Pirate Update” Algorithm

On behalf of Lionsgate a DMCA notice was sent to Google, asking the search engine to remove links to infringing copies of the movie “Cabin in the Woods”. The notice in question only lists two dozen URLs, but still manages to include perfectly legal copies of the film on Amazon, iTunes, Blockbuster and Xfinity…more details

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Google Introduces New Tool For Structured Data Markup

Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool….more details

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Should the U.N. Really Be Starting a War on Spam?

The World Conference on International Telecommunications is debating whether to update regulations to advise member states to take “necessary measures to prevent the propagation of unsolicited bulk electronic messages…more details

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Google Zeitgeist Shows Top Google Searches in 2012

Google opened up its 2012 Zeitgeist results for those billions of searches over the period of 1 year
from all over the world. Something to see the new inclusion in Google’s Zeitgeist 2012 is the list of top trending Google+ hashtags…more details

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Google+ Announces 135 million Active Users 

  • Google’s social-networking service Google+ now has more than 135 million monthly active users of its website and mobile app, up from 100 million in September, Google said.
  • Google+ features such as the “+1” button, which is similar to Facebook’s “Like” button, have been embedded in other parts of Google. Such integration had a big impact, as 235 million people per month now use Google+ features across all Google sites, up from 150 million in late June.
  • Google+ will be adding new features including a way to form “communities,” or groups of Google+ users who share a common interest such as cooking or photography.
  • Google also announced the launch of the Snapseed mobile photo app for Android devices. Snapseed, which competes with Facebook’s Instagram app, allows people to add filters to photos they have taken using their mobile devices and to share them with friends. Source

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MENA Pay Tv Sector Seeing Substantial Growth

Latest research from Informa Telecoms & Media, the pay tv sector in the Middle East and North Africa (MENA) is enjoying a period of strong growth. The experts calculates that in the MENA region, pay tv subscriptions passed the key ten million mark way back in the first quarter of 2012 and which will grow to 15.8 million by 2017….more details

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Location-based search revenue to reach $6 billion by 2017

According to a new study from Strategy Analytics, local search is expected to play an increased role for mobile marketers in the next five years. In their “Consumer & Advertiser Expenditure on LBS To Reach $6 Billion By 2017” report, the company looks at how location is increasingly taking more media spend…more details

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UAE accounts for most YouTube access in MENA

  • A recent survey by Google has revealed that about 46% of YouTube users in the Emirates access the site daily, reflecting the highest penetration rate in the MENA region.
  • According to the survey, the site is regarded as the main destination for product information and for “staying up to date”.
  • The UAE ranks ahead of Egypt and Saudi Arabia, where 44% of the users access YouTube daily.
  • In a sample of 600 people in the UAE aged 15 and older, the average user was found to be 33 years old and male. Meanwhile, only 34% of users were found to be female.

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Hijacking Google Search Results With Duplicate Content
“Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page.For example, he was able to confuse Google into thinking a page on MarketBizz should really show on dejanseo.com.au instead of on marketbizz.nl”…..more details

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Firefox To Add Search Engine Hijacking Warnings To Browser
“BrowserFame reports the latest “nightly channel” of the Firefox browser, version 19, is warning browser users when it appears someone is hijacking the search engine results.This is to warn users when they may be “falling victim” to “search hijacking” according to the feature page. The page goes on to explain how the feature works in” more detail

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Bing’s “Bing It On” Challenge Gets A Holiday Touch
Last week, Bing got the Internet’s attention with its latest campaign against Google: the “Don’t Get Scroogled” campaign. This, of course, followed the Bing It On campaign launched earlier this year, which encourages people to engage in a blind taste test, comparing Google and Bing results…more detail 

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Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google
Google’s “Smartphone Launch Predictor” study found that 52 percent of purchase-related searches occur before a smartphone is launched. The key to a successful smartphone launch is getting ahead of the release and marketing early, according to Google….more details

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