It’s All About Reaching Local…..TODAY!
More Time Online
Consumers are consuming more online, it is becoming a down time tool (engaging, but functional content)
Multi-tasking is common & we are competing for attention
Lots of Noise
Everyone is talking about online – consumers, agencies & the media
Consumers are Multi-dimensional
Users are more than just users
So What does a search engine do?
A user perspective
Ask a question, get an answer
A search engine perspective
Find all the answers
Give you the best ones…RANKED
Measure the human interaction with its logic
If you are not the answer, someone else is
So what does a Social Media do?
Where does social marketing fit in a marketing context?
Consumers expect to see commercial messaging on portals & sites.
BUT on social network sites, without relevance & context, it has the ability to possibly devalue & detract from a brands relevance, stature & esteem.
Social & Search Engines Now Face to Face: Google Now in Battle for Local
Consumers Rely on Google for Local Search Info
Finally what’s the Google Impact on Local Business