It’s All About Reaching Local…..TODAY!

More Time Online

Consumers are consuming more online, it is becoming a down time tool (engaging, but functional content)

Divided Attention

Multi-tasking is common & we are competing for attention

Lots of Noise

Everyone is talking about online – consumers, agencies & the media

Consumers are Multi-dimensional

Users are more than just users

So What does a search engine do?

A user perspective

Ask a question, get an answer

A search engine perspective

Find all the answers

Give you the best ones…RANKED

Measure the human interaction with its logic

If you are not the answer, someone else is

So what does a Social Media do?

Where does social marketing fit in a marketing context?

Consumers expect to see commercial messaging on portals & sites.

BUT on social network sites, without relevance & context, it has the ability to possibly devalue & detract from a brands relevance, stature & esteem.

Social & Search Engines Now Face to Face: Google Now in Battle for Local

Consumers Rely on Google for Local Search Info

Finally what’s the Google Impact on Local Business

Digital Landscape 2013 – Social Media vs. Google
Nawaz Shahzad

Nawaz Shahzad


My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. For last 11 years i worked for top names in the online marketing industry. Currently working for one of worlds biggest media agency in UAE as an marketing consultant. Some of the industries i worked for are Airline Clients, Top Banks, International Automative Clients, Top Hotels, Telecommunication companies and many more...


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