The web has absolutely changed the marketing approach, causing the big shift in the field since the invention of all communication verticals. Digital marketing, search engines, social media and mobile advertising have completely changed how we communicate with our audiences. All of these online verticals created a great opportunity, as well as a tremendous burden.
- Strategy: Your high-level conceptualisation of how your offering will penetrate your market. This is your global, long-term, go-to-market strategy, and it may cover 5 to 10 years.
- Tools: The collateral, assets, software and processes that you use during the tactical execution of your strategies.
- Customer Acquisition: The marketing mediums and tactics that you use to execute your strategies to achieve your goals.
The marketing approach has become complicated then it was ever before. We can’t just rely on print & traditional media buyer to activate ad campaign. In today’s world marketing rely heavily on technological resources and understanding of complex metrics to effectively connect with your audience.
The burning argument is that it’s more hard for online marketers to determine what we should be doing, instead of how to do things right.
If they are not sure what we should be doing, it’s simple to jump into all kind of tactics at the moment . . .and more over this is without having a strong understanding of how it get linked with the rest of our revenue-generation activities.