Google Website Optimizer appeared to be an only A/B testing framework. With this reality it’s unfortunate that majority of online businesses are totally unaware of this top top priority thing, this approach act as a sonar/radar alerting them on how visitors are treating their online presence.
In short it helps you;
- A/B testing helps you endorse your hypotheses about visitors and product.
- A/B testing is so easy to understand
- Goal is to have split testing be a continuous part of our development process
A/B Testing Life-cycle
- Code alternatives.
- Test alternatives.
- Deploy to site.
- Users interact with alternatives.
- Analyze results.
- Winner Found.
- End test.
- Take the winner and create a new split test for more conversions.