Google Website Optimizer appeared to be an only A/B testing framework.  With this reality it’s unfortunate that majority of online businesses are totally unaware of this top top priority thing, this approach act as a sonar/radar alerting them on how visitors are treating their online presence.

In short it helps you;

  • A/B testing helps you endorse your hypotheses about visitors and product.
  • A/B testing is so easy to understand
  • Goal is to have split testing be a continuous part of our development process


A/B Testing Life-cycle

  1. Code alternatives.
  2. Test alternatives.
  3. Deploy to site.
  4. Users interact with alternatives.
  5. Analyze results.
  6. Winner Found.
  7. End test.
  8. Take the winner and create a new split test for more conversions.


A/B Testing – A Neglected Practice
Rehan Khan

Rehan Khan

Rehan is an Online Search - Social Media & Conversion Specialist. As senior marketing professional he possesses over 11 years experience in this industry. In today's world where the real commitment and client sincerity has lost its meaning, he is not ready to let go the golden era of 80's. For a peace of mind, he loves to hang around in quarries across UK discovering underwater nature as a trained scuba diver.

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