60% of digital marketers forecast an average increase of 40% in social spend for 2013. At the moment a big chunk of digital spend goes to display advertising, search & video, with spending on social. There are strong signals from brand manager’s that an expected increases in budgets for digital marketing in the upcoming year. [...]…
I have been saying in almost all my articles related to usability and conversion optimisation that messaging plays a vital role when it comes down to increase your website conversion rate. Recently came across Zippycart.com infographic and found it very interesting. Yes I know “Free” giveaways are not as effective as paid because when we [...]…
How to select keywords for Your search engine marketing activities whether its focus on SEO (Search Engine Optimization) or PPC (paid search) campaigns.The keyword strategy gives you a plan to direct your core actions to build up your entire campaigns structure. Making a keyword strategy alone will not carry you to a desired victory but [...]…
Generally, majority of online marketeers stress upon on link back, unique content development, off page marketing & social signals- but there are some who are more focus on to usability element and put it on the top of priority list. And they are absolutely right because when visitors is on a site then you have only few seconds [...]…
The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach $7.1bn by 2016, nearly a third of the display ad market. Advertisers engaging with RTB purchasing partners can [...]…
“There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phones. Only 3.5 BILLION of them use a toothbrush. (60 seconds marketer dot com) + 9 out of 10 mobile searches lead to action. And very interestingly 70% of mobile searches lead to action within one hour this compares to [...]…
The process of designing responsive websites that performs equally with organic search (seo) is something which online marketers & businesses websites owners should look at. On the other hand if you stick to conventional way of looking at your website is just like building a user experience without SEO in mind- and its like building a house [...]…
Blogs have been around for what now seems like forever. They were the first social media along with other contributing sites like Wikipedia. social media didn’t stop at Facebook and Twitter. We have social media for corporate networking on LinkedIn, video sharing on YouTube, which is now the world’s second-largest search engine and now visual [...]…
SEO website hosting is crucial in many ways but before jumping on it one should know that it’s a huge task to prepare a balanced website pages to launch it to position high on google/search engine rankings. There is no doubt that good website design with a mix of good look, refine content & easy [...]…
Analytics are essential for understanding what’s going on in the world of digital advertising wthether its is display advertising, search engine marketing or social media activation. Its a key to mainstreaming digital marketing into the larger organisation. Web analytics is a term meaning the findings of the impact of any activity on a website & [...]…
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